“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about”
– Darren Taylor, Country People and Culture Manager, IKEA UK and Ireland
IKEA UK and Ireland has unveiled a first look at ‘The Co-Worker Game’, a virtual universe coming to Roblox on June 24th. The immersive experience gives players the opportunity to experience IKEA unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace.
As well as being the brand’s first foray into mainstream gaming, the virtual store will give people a chance to immerse themselves in the working world of IKEA. With a limited number of paid, virtual co-worker roles available in the game.
Applications for roles in the virtual store open today (3rd June, 2024) and close on Sunday 16th June, with paid shifts for 10 new co-workers up for grabs. Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world.
Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, explore and experience the virtual world of IKEA on Roblox.They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organise the space – say hello toHEMNESheaven. All with the chance to win exclusive IKEA UGCs.
“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about”, says Darren Taylor, Country People and Culture Manager, IKEA UK and Ireland.
Virtual interviews for shortlisted applicants will take place for this fully remote virtual role between Thursday, 14th and Tuesday, 18th June 2024. Each successful applicant will be paid an hourly IKEA Co-Worker rate for their time on the game.
IKEA on Roblox, developed by The Gang, a Swedish game design company, launches on June 24th.
For more information, the full terms and conditions and details on how to apply, please visit: https://www.thecoworker.co.uk.
For more information about careers at IKEA and how they’re done different, please visit: https://ikea.ie/careers.
*Paid players must be 18+ and in UK or ROI to apply. This promotion is not affiliated with Roblox. Roblox is not responsible for the fulfilment of any compensation or rewards related to this promotion, nor will participation create or result in any employment or other worker relationship with Roblox.
Notes to Editors:
IKEA has launched the first phase of its drive to attract a new generation of co-workers. Entitled ‘Careers Done Different’.
The virtual store opens on 24th June and is designed to introduce users to the breadth of roles and career progression routes available at IKEA through a series of games inspired by real-life jobs at the Swedish retailer.
The recruitment process includes a questionnaire and will require an updated CV – videos can also be submitted, and if successful, applicants will be invited to a digital interview. Candidates need to be over 18 and live in the UK or Ireland.
Successful applicants will be paid £13.15ph, the IKEA hourly rate of pay for a London co-worker. As a Living Wage Foundation employer, our rate of pay is aligned with the foundation’s real living wage.
Definitions:
UGC: User-Generated Content (UGC) is a term used by Roblox for types of items and assets that can be created by a user, such as models and audio.
About Ingka Group
With IKEA retail operations on 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on www.ingka.com.
