Shaina Hardie on LinkedIn: I had the honour of working for Dave Mills at Golf Ontario - my first job… (2024)

I actually laughed out loud when I read this. Absolute gold, Shaun Henry. Thanks bringing some humour to this issue!B2B, automized COLD outreach is out of control. I've been in a new role now for four weeks and my inbox is blowing up with email sequences (mostly from companies in highly saturated tech markets). It's the new ‘cold calling’ but instead of someone following up every couple of months, it's daily…and there's no real human connection. My email is pulled from a database (most likely a paid one). Nothing is known about me other than I'm a main contact at a reputable company. It's a numbers game.Unpopular opinion: I believe sequences should be reserved for one purpose:Email SUBSCRIBERS - those who have actively AGREED to receive your information!Building trust RARELY starts with cold outreach. In a digital world, information is at our fingertips. If I'm in need of a product solution (talking tech here), I'm doing my research first. I'm reading ‘The best software for [insert pain point]’. I'm checking out reviews. I'm hitting up Reddit. I want to hear from people who’ve used the product. I don't want e-mail after (increasingly aggressive) e-mail from a sales bot. Here’s where smart companies shine (IMO)…While I'm doing my dugilligence, I'm leaving tracks all over the web for both the companies I'm researching AND their competitors. Smart companies are then capitalizing on my website visits and providing me with RELEVANT ads - mostly via social channels or google ads. They stay in front of me, without blowing up my inbox. They warm me up - offer a trial. Maybe I jump on the trial…which, guess what happens…They get my email and add me to a sequence! A sequence that I have actively opted into. And it's not a pushy sales sequence. The sequence is usually highly relevant and HELPFUL. The sales push will come after. Too many companies are slipping the most important step: building trust.

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⚡ Exciting New Chapter Alert! ⚡ I am thrilled to announce that I have joined the dedicated team at IBEW Canada as the Director of Marketing and Media Relations. Working alongside a talented team of passionate individuals, I will lead the charge to enhance our digital presence among union members, prospective members, and industry partners across Canada. Having spent the last four and a half years developing digital strategies for the provincial level, I am excited about this new challenge and learning more about the labour movement on a national level. I look forward to building something truly impactful, embracing innovation every step of the way.Stay tuned as we embark on this transformative journey, elevate the discourse around the labour movement, and advance the interests of our diverse sectors. ✊ #NewBeginnings #MarketingLeadership #DigitalTransformation #LabourMovement #TeamIBEW

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Are any of my connections looking to fill a role (or know of any opportunities) in #sales #partnerships #businessdevelopment? Michael Curridor is an experienced sales leader (especially in the #saas world) and would love to connect!

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Lead with empathy. If you can spare two minutes, watch this video. This message is so important and goes beyond the intended audience of sale professionals. Management and Leadership —> lead with empathy in order to build trust with your employees.#Marketing professionals —> build empathy into your messaging. (It’s incredible how a simple change in messaging from ‘pushing’ to ‘connecting’ can resonate with your audience and build community).Whether it be our professional life or personal life, all of us can all learn something from this video:—> Empathy builds connection. —> Connection builds trust. —> Trust builds community. —> Community builds the world we live in. Lead. With. Empathy. 🫶

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Well said, ELIZAVETA (LIZA) ZHURKOVSKAYA. 👏👏Art is an under-appreciated way to diversify your investments WHILE enjoy the many other benefits of your acquisition while it matures in value. Liza is one of the most dedicated curators in the industry. She lives and breathes artist discovery, art news + trends, as well as guiding prospective art collectors. Check out her gallery, Kefi Art Gallery, to access an amazing roster of talented artists and investment quality artwork 🖼 📈.

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This is for everyone. If you aren't feeling some type of imposter syndrome, you simply aren't facing enough discomfort. Discomfort and Uncertainty = Growth. And, it's normal.

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Happy Friday, everyone! A little humour before a #longweekend. Hats off to Len Markidan - absolutely brilliant!

What a great solution by artist Simon O’Rourke: turning a damaged tree, destined to be removed, into a gorgeous piece of art. Creativity has no bounds. Incredible work. 🙌🏼 🌲 🖐🏾

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LOVE this post by Noah Smith in response to Braden Wallake ‘s viral ‘crying CEO.’While I do love a good meme, I disagree with many of the terribly negative comments he received. Vilifying a CEO who supported a small team seems like too easy of a target.In fact, the only people who should have a true opinion/reaction to the post should be those who were directly impacted. Noah states below that, regarding his next opportunity, he’s ‘only interested in working with people like Braden’. He also sums up his feelings regarding the negative comments quite nicely: ‘do you have nothing better to do with your day than scroll LinkedIn looking for people to bring down?’It’s tough times right now. Companies are downsizing their workforce. Much of this downsizing is directly tied to poor decisions at the top. It’s nice to see a leader admit their fault and feel remorse for the impact it’s caused. Let’s all be kinder to each other. Instead of using your time to bring people down, don’t comment at all. Use that time to help those affected. Share and comment on THEIR posts for greater reach. Just my thoughts.